Privacy Policy

Last updated: October 28, 2025

1. Introduction

Vivah Technologies ("Vivah," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our wedding planning management platform at vivah.tech ("the Service").

By using the Service, you consent to the data practices described in this policy. If you do not agree with this Privacy Policy, please do not use the Service.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when using the Service:

Account Information: Name, email address, phone number, company name, business address, and password
Profile Information: Profile photo, bio, role, and preferences
Business Data: Client information, wedding details, vendor data, financial records, task information, and documents you upload
Payment Information: Billing address and payment details (processed securely through Razorpay)
Communication Data: Messages, emails, and support inquiries you send through the Service
Feedback: Surveys, reviews, and feedback you provide

2.2 Information Collected Automatically

When you access the Service, we automatically collect:

Device Information: IP address, browser type and version, operating system, device identifiers
Usage Data: Pages visited, features used, time spent, click patterns, and navigation paths
Location Data: General geographic location based on IP address
Cookies and Tracking: Session data, preferences, and analytics information (see Section 8)
Log Data: Server logs including timestamps, error messages, and performance metrics

2.3 Information from Third Parties

We may receive information from:

Payment Processors: Transaction data from Razorpay
Analytics Providers: Usage statistics and trends
Social Media: If you choose to connect social media accounts
Third-Party Integrations: Data from services you connect to Vivah

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 To Provide and Maintain the Service

Create and manage your account
Process transactions and subscriptions
Provide customer support
Store and organize your business data
Generate reports and analytics
Enable communication features

3.2 To Improve and Optimize the Service

Monitor and analyze usage patterns
Troubleshoot technical issues
Develop new features and improvements
Conduct research and testing
Optimize performance and user experience

3.3 To Communicate with You

Send service-related notifications
Respond to your inquiries
Provide customer support
Send product updates and feature announcements
Deliver marketing communications (with your consent)
Conduct surveys and gather feedback

3.4 For Security and Compliance

Detect and prevent fraud and abuse
Enforce our Terms and Conditions
Comply with legal obligations
Protect against security threats
Resolve disputes

3.5 AI and Machine Learning

We use AI and machine learning to provide intelligent features such as recommendations, predictions, and insights. This processing is done securely and your data is not used to train models shared across customers.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Your Consent

We share information when you explicitly authorize us to do so, such as when connecting third-party integrations.

4.2 Service Providers

We share information with trusted third-party service providers who assist us in operating the Service:

Cloud hosting providers (AWS, Google Cloud)
Payment processors (Razorpay)
Email service providers (Resend)
Analytics providers
Customer support tools
Security and fraud prevention services

These providers are contractually obligated to protect your information and use it only for the specified purposes.

4.3 Business Transfers

If Vivah is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

4.4 Legal Requirements

We may disclose your information if required to do so by law or in response to:

Court orders or subpoenas
Legal processes or government requests
To protect our rights and property
To investigate fraud or security issues
To protect the safety of users or the public

4.5 Aggregated and Anonymized Data

We may share aggregated, anonymized data that cannot be used to identify you for research, marketing, or analytics purposes.

5. Data Security

We implement industry-standard security measures to protect your information:

Encryption: All data is encrypted in transit (256-bit SSL/TLS) and at rest (AES-256)
Access Controls: Role-based access controls and multi-factor authentication
Infrastructure Security: SOC 2 Type II compliant cloud infrastructure
Regular Audits: Periodic security audits and penetration testing
Employee Training: All employees receive security and privacy training
Data Backups: Daily automated backups with 30-day retention
Incident Response: 24/7 monitoring and incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

6.1 Active Accounts

We retain your information for as long as your account is active or as needed to provide the Service.

6.2 Closed Accounts

After you close your account, we retain your data for 30 days to allow for reactivation. After this period, all personal data is permanently deleted, except where we are required to retain it for legal or compliance purposes.

6.3 Legal Retention

We may retain certain information for longer periods when required by law, such as financial records for tax purposes (typically 7 years in India).

6.4 Backups

Information may persist in backup copies for an additional 30 days but is not accessible for ordinary use.

7. Your Rights and Choices

7.1 Access and Portability

You have the right to access and export your personal data at any time through your account settings.

7.2 Correction

You can update or correct your information through your account settings. Contact us if you need assistance.

7.3 Deletion

You can delete your account at any time. Upon deletion, your data will be removed within 30 days as described in Section 6.

7.4 Marketing Communications

You can opt out of marketing emails by clicking "unsubscribe" in any marketing email or through your account settings. Note that you will still receive essential service-related communications.

7.5 Cookies

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of the Service.

7.6 Objection and Restriction

You have the right to object to or request restriction of certain data processing activities. Contact us to exercise this right.

8. Cookies and Tracking Technologies

8.1 Types of Cookies We Use

Essential Cookies: Required for the Service to function (session management, authentication)
Functional Cookies: Remember your preferences and settings
Analytics Cookies: Help us understand how users interact with the Service
Marketing Cookies: Used to deliver relevant advertisements (with your consent)

8.2 Third-Party Tracking

We use third-party analytics services (e.g., Google Analytics) to understand Service usage. These services may use cookies and similar technologies.

8.3 Managing Cookies

You can manage cookie preferences through your browser settings or our cookie consent banner. Note that blocking essential cookies may prevent you from using certain features.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

Standard contractual clauses approved by regulatory authorities
Adequacy decisions by relevant data protection authorities
Other legally approved transfer mechanisms

10. Children's Privacy

The Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete such information.

11. Compliance with Data Protection Laws

11.1 GDPR (European Users)

If you are in the European Economic Area (EEA), you have additional rights under GDPR, including the right to lodge a complaint with your local supervisory authority.

11.2 Indian Data Protection Laws

We comply with the Information Technology Act, 2000, and related rules, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

11.3 Data Protection Officer

For privacy-related inquiries or to exercise your rights, contact our Data Protection Officer at privacy@vivah.tech.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons.

We will notify you of material changes by:

Posting the updated policy on this page with a new "Last Updated" date
Sending an email notification to your registered email address
Displaying an in-app notification

Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Vivah Technologies

Email: privacy@vivah.tech

Data Protection Officer: dpo@vivah.tech

Support: support@vivah.tech

Website: vivah.tech

Response Time: We aim to respond to all privacy inquiries within 30 days